The Freda Patchwork Picnic Rug
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Made for all adventures of this wild ride we call life.
The rug is earth friendly, made from 100% organic cotton with a 100% Recycled PET and comes in a special extra-large size! Finished with cotton mustard fringing, embroidered cotton label and comes with its own unique brown woven carry strap.
A little story from our founder Sharnee, about how she connected with Spell 7 years ago ….
It all began when a friend of mine gifted one of my picnic rugs to her client who runs a successful beauty brand in Sydney, she was so kind to call me up raving about how much she LOVED my product and how I must reach out to her friend Lizzy at Spell because they would be so perfect in their boutique, this was 2016.
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Lizzy loved the picnic rugs and placed an order of 100 Rugs; I’m pretty sure I cried with excitement as this was my second wholesale store order after so many years of hard work. At this stage I was still packing orders on my bed and stored all the stock in our tiny Sydney apartment, this order was a HUGE deal for me!
My relationship with Spell has bloomed over the years, Lizzy has always been a great support whenever I had any burning business questions that I couldn’t find the answers to, and I now call some of the Spell team dear friends of mine.
It was so special to feel like part of a small business community when I finally made the move home to the Northern Rivers after living away for 8 years. I have the Spell team to thank for this.
I’ve been wishing for this collaboration with Spell for many years, so it really is a dream come true to watch this unfold.
We hope you love this collaboration as much as we have loved creating it.
Sharnee xx
Photoshoot credits
Photographer - Karissa Sparke
Production - Spell
Styling & BTS shots - Ash Evans